4 primary school children boost sales of European ice cream brand with rebranding campaign
SINGAPORE - A group of primary schoolchildren worked on a makeover campaign for a European ice cream brand that led to sales tripling in the first month after a relaunch.
The four were chosen out of a group of 40 candidates after a rigorous selection process that involved numerous rounds, as well as attending workshops.The desserts are made by Latvian conglomerate Food Union, one of the biggest dairy companies in the European country and a leading ice cream producer in the Baltic countries and Denmark.
“We were told this would happen from the start, but seeing it in real life was a very exciting experience.”The rebranded ice cream has exceeded expectations for Food Union’s Asian outpost. Food Union declined to give details of sales figures but said that compared with Lakto, Yummy United “has garnered sales growth of more than three times in its first month”.Minor Issues: Preparing kids for the jobs of the futureThe Kids Board of Directors programme, which originated in Italy in 2019, allows children to participate in the company and influence the creation and promotion of children’s food products.
Around 40 children answered the call, following which there were three rounds of selection processes. There were training programmes to help candidates understand what their roles involved, after which there was a final cut to whittle the group down to four.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Renault's Mobilize in talks with European retailer to provide charging boxes for EVPARIS : Renault's new Mobilize unit is in advanced talks with a major European retailer to provide charging boxes for electric vehicles, a Mobilize spokesperson told Reuters on Wednesday.The spokesperson was confirming comments made earlier by chipmaker STMicroelectronics.Frederique Le Greves, CEO
Read more »
FIFA agrees Women's World Cup broadcast deal for top European nationsThe Women's World Cup will be broadcast in Britain, Spain, France, Germany and Italy after governing body FIFA extended its agreement with the European Broadcasting Union (EBU), ending the threat of a blackout in Europe's top soccer nations.The rights for this year's tournament are being sold separately f
Read more »
FIFA agrees deal to broadcast Women's World Cup in 34 European countriesLAUSANNE, Switzerland: FIFA on Wednesday (Jun 14) announced it had struck a deal with the European Broadcasting Union (EBU) to televise the 2023 Women's World Cup, avoiding a controversial blackout in the
Read more »
Taiwan minister meets Czech Senate speaker on trip that has angered ChinaPRAGUE: Taiwan Foreign Minister Joseph Wu met the head of the upper house of the Czech parliament on Tuesday (Jun 13) as part of a European trip that has angered China. Wu, on a second trip to the central European NATO and European Union member country after a 2021 visit, met Milos Vystrcil, who has been a
Read more »
United US House backs measure calling on Russia to release WSJ reporterWASHINGTON: The US House of Representatives voted unanimously on Tuesday (Jun 13) for a resolution calling on Russia to release Wall Street Journal reporter Evan Gershkovich, who has been imprisone
Read more »
Champions Cup and Challenge Cup to return to multi-pool format next seasonThe European Champions Cup and the Challenge Cup will return to a multi-pool format for 2023-24 season after consultation with the major leagues, European Professional Club Rugby (EPCR) said on Wednesday.The Champions Cup will have 24 teams - the top eight from TOP 14, Premiership and United Rugby Champio
Read more »